We work together

The importance of communication with your agency.

 
It’s understandable.
Sometimes, you just want to do things your own way. You may be busy with other projects or simply in a bad mood and not in the best place to communicate with your agency. We understand these things happen.

However, It’s important to also understand that your agency has your back.
You hired us to do our job the best we can, and you should trust us to do that. When we call, email, or even text to reach our and schedule a meeting, it’s not to waste your precious time. Our time is important too, and we only reach out when it’s important.

Declining calls from your agency, not responding to texts, and ignoring emails are detrimental to your relationship. While mistakes happen, to continue a healthy relationship and receive the full benefits of a agency partnership, clients need to ensure they keep their side of the communication channel open and available.

If necessary, let your agency know when you’re going to be unavailable, or that you’d like to adjust your communication so it becomes a better fit. At the end of the day, better communicating these necessities will improve your return on investment.

Prioritize your subject

Your keyphrase should be included in your first paragraph of text on a page, getting right to the point and giving your seo phrase the priority that it deserves.

First, educate yourself.

We have a great article on keyphrases HERE, so if you’re curious what exactly those are, go read that and get back here. Once you’re educated, it’s time to talk about the subject of your content. No matter what you do, building websites, or blogging about fitness, your content is responsible for how well you rank where people are looking, search engines. That’s why it’s important to have good content. You can read more about good content HERE also.

It’s really all about that content.

Within that content are a few tricks you can include to help improve how Google and other search engines rank your site. One of those is Prioritizing your subject. To do this in terms of SEO improvement, you’re going to want to do two simple things. First, chose keywords that are popular and relevant to your target demographic. If you’re writing about politics, I hear the president is quite the trending topic. Using his name as a keyword is bound to get your some results. Second, you’re going to want to place that keyword(s) in your first paragraph. This is a neat trick to improve your SEO score, and help intrigue your visitor by telling them what your content is about.

 

There’s more to SEO.
Download our free whitepage on all 7 key elements needed for excellent on-site SEO.

 

Substantial & Unique Content

Content length has many benefits.

We’d recommend at least 300 words of text for a page, giving opportunity to include your keyphrase. Pages with more text, rank better than those than less, but be sure your writing skills are up to it.

The actual content is actually important.

Don’t just write on about your content without ensuring your grammar is correct and flows for a proper reader experience. Good content keeps your reader engaged and interested, and lowers reader bounce rate. That can be responsible for a lower SEO score. 300 words is enough to score well on SEO and talk about most topics, without going on too long to the point where you lose your visitors interest. Keep them engaged and hungry for more.

Include keyphrases to ensure an SEO boost.

Your content may be perfect with relevance and length, but you could still be missing out. SEO searches your content for keywords to help others find you. Using seasonally relevant keywords and ensuring they are properly targeting those interested in your content allows you to improve your listing for your target audience. SEO likes it, and you’ll like it too.

 

There’s more to SEO.
Download our free whitepage on all 7 key elements needed for excellent on-site SEO.

 

Images & Alt Text

Images are detrimental without their information.

Including images on a page is an additional opportunity to index a page, so long as names and alternate text are applied appropriately to support your subject matter. Google loves images but doesn’t recognize them without alt text.

There are two parts to essential image SEO.

Image filenames and alt text are the two primary ways to help improve your images affect on your SEO results. When Google begins to review your page, it can’t simply identify images. Therefor, it relies on the filename and alt text to gain a better understanding of your content. Give your images relevant identification that includes your keywords and what the image is about. Without these, engines like Google will lower your SEO score.

And then there are a few tricks to help improve your score beyond the essentials.

In addition to including filenames and alt text, images you include should be optimized. This means high quality images with low file size. You can achieve this with compression and formatting. A compressed image may need to be scaled down to improve viewer experience.

Get in touch with us today to get a free consultation and learn more about your SEO.

 

There’s more to SEO.
Download our free whitepage on all 7 key elements needed for excellent on-site SEO.

 

Internal Links

Help search engines navigate and index your site appropriately, affording importance to pages through links across your site. Users navigate a website with links.

We hope you already knew, but if you need the education, links are clickable text included on your page which allow a user to be taken to a different page. These are often represented by blue text with labels that describe what page they take you to.

Now that you know what a link is, you can now understand why you need to put them into your pages. There are a few benefits to using links in your content. First, you decrease bounce rate. Because users are transferred away from your first page instead of leaving quickly, you improve your score. Second, links immerse a user into your content. They go from reading your first post, to learning more about you and your content. That furthermore increases your SEO score and visitor investment.

In conclusion, links are simply a neat trick to keep users immersed and interested in your content while decreasing your bounce rate and improving your SEO score.

 

There’s more to SEO.
Download our free whitepage on all 7 key elements needed for excellent on-site SEO.

 

Meta Title & Description

Setting your meta data yourself gives you more control to focus in on your SEO keyphrases. Make sure your keyphrase is present in both title and description for the most benefit.

You may be asking yourself, what exactly is meta data?
Meta data is the composition of the title and description Google pulls from your page and uses for your listing when your result shows up. But that’s just the thing, if you want your result to show up on Google, you’re going to need to optimize your Title & Description.

A good title is composed of two things. First, the title can’t be too long, and needs to be relevant. Whatever the subject you’re writing about, needs to be mentioned. Second, your title will perform best with keywords optimized for your SEO. You can learn more about optimized keywords/phrases HERE.

Next comes your description. A good description focuses around your choses keywords/phrases and gives a generalized summary of what content is on the page. Don’t go overboard with your description, or you might lose ranking.

Finally, you’re going to need to know where all this information goes. That’s where we come in. Paradynamix has a team of experts ready to not only optimize your information, but also what tools you need to ensure Google gets the right information.

 

There’s more to SEO.
Download our free whitepage on all 7 key elements needed for excellent on-site SEO.

 

Keyphrase Research

What’s hot, what’s not? Figure out what key phrases are trending in searches for your industry so you can set your seo accordingly.

 

If you’re new to SEO, or Search Engine Optimization, you may be asking what exactly we are talking about.

So to start off, let’s define SEO. SEO is defined by Google as, “the process of making your site better for search engines.” In more detailed terms, SEO is the tweaking of your website content with the goal of placing higher in search results. One of the most popular, and most important tweaks you can make involves key phrases. What are key phrases you may ask?

Key phrases are the short descriptor words that users enter into google to find the results they desire.

An example would be “order Mother’s Day flowers online.” Each word is a key phrase, and if you wanted to be the first result of that search, you should understand how to optimize your site with those keywords.

In order to achieve the results you desire, you need to understand what you’re trying to accomplish, and what people might search for to find you. Back to the flower shop, they probably include keywords like “flowers” and “online” because they are an online shop that sells flowers. However, because it’s about time for Mothers Day, they may also include “Mothers Day.” This then allows then to come up as a relevant result.

To wrap up, you may be asking where to put those keywords.

That’s where we come in. Not only will Paradynamix help keep your SEO relevant putting you in the public eye, but also will use the latest SEO tools to make sure your content is optimized and includes the keywords where they need to be.

 

There’s more to SEO than just key phrases.
Download our free whitepage on all 7 key elements needed for excellent on-site SEO.

 

Using Headers

Make use of paragraph headers to contextualize text, increasing readability of your text and encouraging indexing from search engines. Use of your key phrase is essential and reinforces your topic.

Paragraph headers are those formatting tools that allow you to visually and structurally break up your content through HTML tag elements. These usually look like <h1> <h2> and <h3>. These elements help your page perform better via SEO in two ways. First, PageRanker and other crawlers by Search Engines look for formatting via tags like headers. Second, better formatting just makes for better content.

With better content, readers on more willing to return because of the enjoyable experience. The more visitors, the better your SEO ranking will perform over time. In review, using headers will increase your SEO performance and you reader enjoyment. So, what’s your excuse?

 

There’s more to SEO than just key phrases.
Download our free whitepage on all 7 key elements needed for excellent on-site SEO.