Images are detrimental without their information.
Including images on a page is an additional opportunity to index a page, so long as names and alternate text are applied appropriately to support your subject matter. Google loves images but doesn’t recognize them without alt text.
There are two parts to essential image SEO.
Image filenames and alt text are the two primary ways to help improve your images affect on your SEO results. When Google begins to review your page, it can’t simply identify images. Therefor, it relies on the filename and alt text to gain a better understanding of your content. Give your images relevant identification that includes your keywords and what the image is about. Without these, engines like Google will lower your SEO score.
And then there are a few tricks to help improve your score beyond the essentials.
In addition to including filenames and alt text, images you include should be optimized. This means high quality images with low file size. You can achieve this with compression and formatting. A compressed image may need to be scaled down to improve viewer experience.
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