Help search engines navigate and index your site appropriately, affording importance to pages through links across your site. Users navigate a website with links.
We hope you already knew, but if you need the education, links are clickable text included on your page which allow a user to be taken to a different page. These are often represented by blue text with labels that describe what page they take you to.
Now that you know what a link is, you can now understand why you need to put them into your pages. There are a few benefits to using links in your content. First, you decrease bounce rate. Because users are transferred away from your first page instead of leaving quickly, you improve your score. Second, links immerse a user into your content. They go from reading your first post, to learning more about you and your content. That furthermore increases your SEO score and visitor investment.
In conclusion, links are simply a neat trick to keep users immersed and interested in your content while decreasing your bounce rate and improving your SEO score.
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